Capturign the streets with smashing clothes

Get those clothes on the street. That was it. We admired how straightforward guys at DFX are and we gladly accepted the challenge. DFX is a brand that was build under Nahodsa clothing based in Slovakia. Their ambition was to be #1 in Hungary and Romania. They've got excelent brand identity by GoBigname with their own unique typography and visual language.

With great branding behind the work goes by itself. The design was build with mobile users in mind. We wanted to bring the freshest clothes straigth to the device in your palm. The focus was to make purchasing as convenient as it can be.

The images sell so we hoarded as much space we could to make them pop. Also with every article goes the brand, name and everything you need to know. We condensed all the important information around the image to make the decision fast and easy.

Fresh start has some perks. You start from the bottom with clean shield. The brand was made with ease to use in mind. We started the campaign by encouraging people to spread the DFX mark across their city – it was up to them how. They could make flags, spray walls, tattoo themself or write a song about us. Thanks to the campaign we build awarness about the brand, made some friends and the best one got tons of clothes.

We are proud that we've build the community from zero and managed to get more than five thousands passionate street fashion lovers.

Working with the studio was next level. I was glad that I could rely on them and their experience. Their work made everything easy and pushed us forward.